WORLD NAKED BIKE RIDE, PORTLAND - 2016 Branding + Identity

If you live in Portland, I don't have to explain the Naked Bike Ride to you. If you don't, you probably have so many questions. They probably explain it best on their website:

"The World Naked Bike Ride is an annual, worldwide bike ride that highlights the vulnerability of cyclists everywhere and decries society’s dependence on pollution-based transport. It’s also a lot of fun and it’s free for all!"

Basically, it's an amazing group of people getting together for an equally amazing cause. I had the opportunity to brand the 2016 Portland ride, and it was just as much fun as it sounds. I illustrated and hand lettered a bunch of individual pieces that I then used across all sorts of media - digital ads, social media assets, posters, stickers, print ads, and of course, fanny packs! 

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